There are a lot of timeshare resorts in Italy, but not enough.

Following the timeshare boom in Spain, timeshare came to Italy in the early 80s. The timeshare resorts started spreading over the entire Italian coastline, in all ski regions, and close to numerous places of attraction and cultural heritage sites. But that's where the similarities end.

Like any other country new to the timeshare industry, Italian authorities faced the task of describing timeshare legally, creating regulations to ensure control over the industry, and ensuring the safety of buyers and owners of this property.

It was decided to classify timeshare as a type of real estate. As a result, Italian timeshares can be considered one of the most reliable types (you purchase a share of real estate), but at the same time, they are the least flexible and the most complicated in structure.

Traditionally, the founders of timeshare resorts are Italian developers, the resorts are managed by Italian management companies, sales were handled by Italian marketing companies, and they sold mainly to Italians. These timeshares are extremely convenient specifically for Italians, and timeshare resorts have only begun to integrate into the international tourism system in the last 15 years.

Italians traditionally preferred to holiday within their own country. Fortunately, there are endless places to enjoy. Italians bought timeshares mostly to visit their home resort. The peak season weeks of Mid-August and Christmas were extremely popular and sold out first. Having sold out of these peak weeks, resorts had difficulty selling the rest of the year. That’s when the marketing companies turned their attention to holidaymakers from other countries, as their holiday season may differ from Italy's.

Today in Italy, there are 138 timeshare resorts affiliated with the RCI exchange system and 103 resorts affiliated with Interval International.

Timeshare resale in Italy is considered one of the most difficult in Europe. The reason is that even after so many years, there are still no specialized timeshare resale agencies.

Attempts have been made to create online billboards, but without providing assistance with timeshare ownership transfer and negotiation between buyer and seller, they just did not succeed.

Timeshare Resales fall on the shoulders of real estate agencies since timeshare in Italy is a type of real estate. But reselling timeshares through real estate agencies is extremely difficult.

The main reason is that real estate agencies do nothing to promote timeshares and do nothing to attract potential timeshare buyers.

Timeshare advertisements are placed together with holiday home offers, making them almost impossible to find among the numerous real estate listings. There is no way to search only for timeshares, there is no way to segregate them, there is no such option in the search filters.

There is no way a potential buyer could find, for example, all the timeshares available for resale in Sardinia, or in Sicily, or in ski resorts, or in Tuscany like a buyer would normally be looking for.

The buyer is usually looking for timeshares in a specific region. They want to compare offers by price, by the location of the timeshare resort on the map, and by the infrastructure of the resort.

Instead, the buyer should search on the real estate website for the timeshare by exact address. The timeshare ad only describes the apartments themselves and has poor quality photos (of course, can’t imagine somebody making good pictures on holiday of how the bedroom or the kitchen and bathroom looks like, or even less chances of somebody inviting a professional photographer to do this). What is missing in these ads is the most important thing to influence the timeshare sales – there is no description of the timeshare resort infrastructure. A timeshare is valuable over the purchase of the holiday home by having on-site resort amenities such as a large swimming pool, children's pool, a gym, a playground and children’s animation, bars and restaurants, a private beach, free bicycles, horse riding, surfing, storage rooms and drying rooms for ski equipment, ski lifts, spa, tennis courts, golf, and much more. If you deprive the timeshare advertisement of all these attractions and at the same time do not provide a link to the timeshare resort website, then you are left with unattractive photos of walls, beds, kitchens, and a crooked view from the balcony.

But that's not the only problem with selling a timeshare through a real estate agency.

The area is full of small real estate agencies. You would easily find a few in each tiny little town. The chances that your buyer will walk into exactly the agency where you placed your sales offer tend to zero.

And then, all these agencies publish information only in Italian, and in most situations, they don’t even have agents who could communicate with foreigners in any language other than Italian. This means that your offer for sale will remain inaccessible to foreigners who would probably be very happy to buy a timeshare in Tuscany, Sicily, Sardinia, the lakes, or the Dolomites.

What can we recommend to timeshare owners in Italy to achieve the resale of their timeshare?

Owners of Italian timeshares should list them with international timeshare resale agencies which specialize only in selling or renting out timeshares. At this moment the leaders in this area are English agencies, of which we currently highlight Travel & Leisure Group Ltd (https://www.travelandleisuregroup.ru) and Timeshare Online (https://www.timeshareonline.eu/index.php)